The Bond Street Boys [Nov 2016]












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London 201215


Saint Laurent leather jacket and hat

At the #saintlaurent showroom

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Giuseppe Zanotti London


Saatchi Gallery London. River Island ovecoat, Giuseppe Zanotti shoes


Versace bomber jacket

Saint Laurent boots, camo jacket and hat. Karl Lagerfeld watch







Izhevsk Fashion Show

A few picturess I took of the Izhevsk Fashion Show earlier today. Unfortunately I did not bring my DSLR with me which is why I had to to use my phone camera.


MD Model on the runway

MD Model on the runway

MD Model getting swarmed by photographers

MD Model getting swarmed by photographers

Finale of the Izhevsk Fashion Show

Finale of the Izhevsk Fashion Show

Finale of the Izhevsk Fashion Show

Finale of the Izhevsk Fashion Show

Versace Runway pieces

Since these jackets cannot be found any where else online (from my personal research) I thought it would be a nice idea to share them with you here. these are one-of-a-kind jackets from Versace runway shows. The first one being the more expensive of the two, standing at £17,000 is a leather bomber jacket with hand-stitched designs on the exterior – which proves to be quite heavy!

The second is more of a biker jacket design equivalent with gold studding all along the front and back, as well as more intricate designs on either side of the jacket sleeves  – I am not too sure on the pricing of this one as my memory has slightly faded, but I remember it being around £7,000-£9,000.

I have seen the pieces both times I visited the Sloane Street branch – neither one of them is on display at the London store but you are able to request to see them, there shouldn’t be any issues with them being able to bring them out for you.

Let me know what you think of these jackets, are they too flashy?



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Phen Holy – “First standard is simplicity”

You have gathered an impressive following of over 22,000 fans and 100,000 views on LOOKBOOK alone in just over a year, not to mention your other social networking profiles. How did you achieve this?
I am also surprised and happy because of this.  As you can see, normally I focus only on the outfits in my photos. Although there are not many changes in terms of the concepts, people have been supporting me for over a year since I joined Lookbook. I am thankful and really appreciate those who has subscribed and supported me.

Phen's Lookbook profile

Phen’s Lookbook profile

When going out to photo-shoot some of your style ideas for your fans, how do you find the perfect locations for background purposes – is it something that you look into prior to shooting or do you simply stumble upon certain places and then decide to take some photos there?
First standard is simplicity

Do you have any role models within the fashion industry, anyone that inspires you or you look up to?
I believe that “Hallyu” phenomenon (a phenomenon of Korean entertainment and popular culture rolling over the world with pop music, TV dramas, and movies) has strongly affected my personal gout. In terms of fashion, I do not have a lot of things in common with these “hallyu” stars, but I admire and learn from the fact that they have a professional team to take care of their outlooks – from airport fashion to performing clothes.

Left to right: GD, Lily Allen and TaeYang at Chanel S/S 2014 fashion show

Left to right: GD, Lily Allen and TaeYang at Chanel S/S 2014 fashion show

Do you have a favourite fashion house?

I am not in favor of any particular fashion brand. I prefer to “hunt” vintage and second-hand stuffs.

I noticed that some of your looks are named after Epik High’s (Koren alternative hip-hop group) songs, for example “Born Hater” and “Happen Ending”, not to mention other Korean artists’ such as G-Dragon, 2NE1 and Akdong Musician – are those looks inspired by the individual artists’ outfits in the music videos, or is that just a coincidence?
I am a YG lover (YG is an entertainment company managing a lot of famous artists, including 2NE1 and Bigbang). I am big fan of Bigbang band, I love most of their songs. However, naming my posts accordingly to their songs was just a coincidence as they were promoting their new album.


Born Hater look by Phen Holly

Born Hater look by Phen Holly

I really admire your ‘All Night’ and’Bright Dark’ looks. Do you have a favourite look amongst your personal collection, and could you explain the concept behind it? If you could have any one piece of clothing or accessory which you do not currently possess, which would it be and why?
I like most of my looks. Recently I am particularly satisfied with the looks of “17/1”, “25/12”, “21/12”, “Sotf Thinks”, “Got Back From Hell”…… As these looks are combinations of my most favorite items. The concept behind is simply just a black iron door. as I said, I like simple things when it sets off my outfits. I love the identity in my photos, thats why i rarely change the concept. I always want a coat whose length touches my ankles, and boots that are high up to my knees. Since I live in the South of Vietnam, which is hot most of the time. I do not have chances to wear these kinds of items.

Bright Dark look by Phen Holly

Bright Dark look by Phen Holly

Do you have any hobbies outside the fashion industry?
I also have a passion with music, but it is sad that I am not very good at singing. Lol.

What would be, in your eyes the perfect location/background for a photoshoot?
I think a simple concept, a background with things, which stand still such as: walls, doors, quiet streets. A combination between that and simple colors will make the outfit stand out.

Would you like to make any shoutouts to fans or friends?
I want to dedicate my thanks to all of those who have supported me for the whole time, and to the Asian fashion firms who have sponsored my clothes as well as accessories for my posts on Lookbook.


Go check Phen out on her Social Media channels!




Christian Chou – Fashion Blogger and denim enthusiast

Hi there Christian, would you tell everyone at home who you are and what you do?
My name is Christian Chou, I was born in Tahiti but grew up in Sydney Australia most my life. I like to explore the world and things in related to adrenaline rushes. I have my personal blog – this is a blogpost of my outfits and hopefully inspiring those out there in need of ideas and how things can be somewhat worn differently. Fashion is my instant way of expressing who I am.

I am about to move to Amsterdam to go study Jeans at ROCcA in Amsterdam to pursue my career. I want to be able to have my own denim company and hopefully some of the money will go to charity with some of percentages earned. This is the reason why I have taken up blogging to get ideas to express those out there in this world.

How did you come up with the blog name “Dreams in Heaven”?
Dreams in Heaven started off the moment I decided to make up my Denim Company. It is still in progress. Things have not turned out the way it should of been. Which is why life is so strange – as things never turn out the way I want it to be! 😛
Dreams in Heaven is meant to be the steps and like a diary of my life working my ways to my dreams. Everyone has dreams and goals and I guess this is gonna be mine.

dreams in heaven

Dreams in Heaven blog banner


You have a very simplistic yet unique style about yourself – where do you get your inspiration from?
I usually get the style from just my head. I do of course get ideas from others as well when I am out in the street. Something so simple and probably old will just give me a switch in my brand to tell me thats valuable idea. I love vintage and I think I always try to get a vintage with modern twist. Lately I have turned myself I guess “swag” look. However I always love the urban alternative dressing. I always get ideas from just watching peoples dressing and thinking of ways on how the dressing could be different and I guess sometimes I just want to try things out. It can be bad or a good to others 🙂

What is your favourite outfit and why?
Hmmm my favourite outfit would probably be the latest one of the looks I have done called Hunt Club. That was probably the best photoshoot and the best outfit. So simple yet its just so me. It was basically what I wear in Winter when I was in Europe. However in Australia, Sydney here, it never really tends to get that cold. So thats also a Pro for us. I do have up and coming looks that I actually like too. But I will always love my sneakers too! 😛

christian chou hunt club 1

Hunt Club by Christian Chou

christian chou hunt club 2

There are countless fashion related events all around the world. If you could go to any fashion event in any country in the world, which event would it be, and/or which country would you most want to visit for its fashion?
I would like to go to a Fashion Weekend 😛 to be honest, I don’t usually go to any fashion events. The fashion events that I usually go to, are kinda more expos that is jeans related. Usually people never heard of Bread and Butter or Kingpin Show. But Fashion Weekend around the world following one after another and just sitting there watching would be a dream to come true. Would be even better if I took part of it and just sat there knowing to myself one day ‘that is one of my products”

I’ve been to several countries, I must say Swedish fashion is probably one of my favourite. English is also great however it can get quiet mainstream. I also do like the people in Germany their styles are just so fascinating. Denmark just has amazing style too and sneakers. I would love to go to NY and also South America to see their style. California I think would just have this nice refreshing feel to it.

What do you think of Kanye Wests new Adidas Yeezys – ugly or cool?
To be honest – when I read this question, I have no idea what it is. I still don’t 😛 its quiet bad considering I work in a sneaker store! I never knew or heard of it. I only heard of a collaboration with Adidas and Kayne West, never really saw it! So I googled it – if its the high tops it looks quiet cool, very different but not my style really. Probably for those that like that gangster swag look with baggy straight jeans.




Favourite fashion label?
I use to and still probably love Nudie Jeans. I love their denim, and love the fact its all organic and sustainable. The idea is just brilliant and how they are able to resew your jeans at the actual Nudie store too! 🙂 I think they have done well with the marketing and their constantly trying to grow as well!

Most expensive piece of clothing you own?
Probably my jeans or my TW Steel watch. I usually only spend lots of money of jeans as I feel its what gives people the figure. With skinny jeans for me it makes me look taller. As I am only 170cm tall 😛 As for sneakers I may have lots but thats cause I work in a sneaker store and get mad discounts. Won’t need to buy shoes for a very long time after I leave there! 🙂 As for tops and jumpers – I usually go to vintage stores, that way people won’t really have the same type of clothing as me and jumpers 😀

Punk or classy – which look do you prefer?
It depends on how I feel and where I go. I do love the classic look, the vintage look is always the best! Once you pull it off you can pull anything else off. With the punk look, never really tried to be honest. Probably when I was younger. I do like all type of styles. I believe everyone suits a type of genre and believe anyone can look good in anything as long as they put the outfit right! 🙂

Christian Chou - ▼▽ H&M BLACK ▽▼

Christian Chou – ▼▽ H&M BLACK ▽▼

Would you ever consider opening up your own clothing range?
YES! It would be a dream come true! And no I don’t want to be like those people that only start a brand and give up. I want it to have meaning, I want to help those around me out. Help those in need of fashion advice, shelter those with lack of clothing too! I know and I believe anything is possible and I believe I can make it succeed! However the funds and knowledge I lack of! So to those who want to make a business – you can try as hard as you want, but there won’t be any point if you don’t believe in yourself in succeeding.

Are there any upcoming collaborations or plans in general that you are planning could announce on AVY?
Hmmm – I don’t usually collaborate with brands too much – depends whether they catch my eyes on not. However I will try my best to always respond back to all those around. The reason being is cause life can be so busy and I am not a full time blogger and earning money from it. But my next up coming collaboration I have coming up is Pray for Paris. An English brand that has some pretty cool printed tees! Check them out guys!


Hope you guys enjoyed this interview! A big thank you to Christian for taking time to have this interview. Please check him out on his Social Media – links are below.





Moschino discovery

I have recently come across a new brand called Moschino. It is a fairly well known name in fashion but I have never really took any notice of it until now after seeing it popping up on my newsfeed more and more frequently. Jeremy Scott has recently become the creative director for the fashion house and released his first collection in Fall 2014. It is a very cool and innovative brand, which doesn’t come cheap. But if you want to spoil yourself and stand out, you know where to look!

I have included three example items from their store in the images below. Feel free to check them out at:

Rita Ora in Moschina top


moschino bomber jacket

Animalier Couture leopard print bomber jacket from the A/W 14 collection, currently at a discounted price of £280, down from £559.

moschino rihanna

Rihanna in Moschino bomber jacket


moschino belt logo leather hightop sneakers

Belt logo leather high-top sneakers




moschino appliqued quilted shell backpack

Moschino appliqued quilted shell backpack


moschino tshirt

Interview with Diana Horsfall: Fashion blogger and Creative Director of IFBK

Hi Diana, thank you for taking the time out to take this interview. Please tell us a little about yourself and what you do!

My name is Diana Horsfall , a style blogger , creative director and founder of IFBK from Kazakhstan. Currently live in Virginia. Love to travel, meet new people and love everything about Germany.

How did you get into fashion?

I always had interest to be a designer one day, but never had time to learn. My friends always said that I have a good taste and style. After moving from Germany to South Korea. I got inspired by people, and started my blog, later from hobby it grow to my daily job. I and my team create IFBK in Seoul, we still trying to run it, but it is quite hard because half of our team in US and another half in Korea. You can find more about us here

Do you have a weekly routine or schedule for writing your articles and photographing yourself?

Yes, I do. Because my blog is my job now. On the weekend, I and my husband plan my shootings for whole week. We do about 4-5 different outfits. Then I start to publish my articles from Monday till Friday. On the weekend, I’m free from blogging and social media. Relaxing days 😉

queen horsfall 2A lot of readers must be wondering – what camera do you use to capture your unique styles out on the streets?

Yes, some do. I use Canon Rebel t4i. And use different lenses for different situations: Canon 50 mm 1/7, 50 mm 1/4, 100 mm 2/8.

Do you have any upcoming announcements for your blog, or perhaps new pieces in your shop?

Not really, maybe that I’m planning to collaborate with Victoria’s Secret. This is quite exciting!

Where do you get the inspiration for your outfits from? – are there any other bloggers or fashion idols that you follow?

I spent about couple hours by the mirror by playing around with my clothes and then it comes something that I like and I will wear and shoot. When I was living in Korea, I got a lot of inspiration from Korean Street Style, but in America is quite hard to be inspired. Most of american bloggers just wear big brands and famous designers. In my opinion, it gets boring.
queen horsfall 16

Would you describe your style as (urban, classy, casual..)?

Feminine, Chic and Classy.

What would your advice be for people aspiring to make it in the fashion industry?

Follow your dreams. Never be scared to try.

Do you have a favourite item of clothing or accessory?

I think sunglasses and shoes!

queen horsfall 3

queen horsfall 10

Are there any plans to attend fashion events this year?

Yeah, I thought before that will go to NYFW (since I got some invitations), but now I decided to fly to Seoul and attend to Seoul Fashion Week. Really miss Korea.


Hope you enjoyed this quick interview with Diana as much as I did guys! Make sure to check her out on her social media to keep up to date with her latest trends! Go over to IFBK for more on the fashion community that is booming in Seoul right now!
 queen horsfall 5

Inspired by T.O.P

joined look 2


Look inspired by Big Bang’s T.O.P.

Trousers: Zara

Glasses: Zara

Jacket: Monkey & Noose

Scarf: Hugo Boss

Shirt: Moss Bros

Sweater: Burton

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Creative design from the South

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