Official BLOG OF AVY


Moschino discovery

I have recently come across a new brand called Moschino. It is a fairly well known name in fashion but I have never really took any notice of it until now after seeing it popping up on my newsfeed more and more frequently. Jeremy Scott has recently become the creative director for the fashion house and released his first collection in Fall 2014. It is a very cool and innovative brand, which doesn’t come cheap. But if you want to spoil yourself and stand out, you know where to look!

I have included three example items from their store in the images below. Feel free to check them out at:

Rita Ora in Moschina top


moschino bomber jacket

Animalier Couture leopard print bomber jacket from the A/W 14 collection, currently at a discounted price of £280, down from £559.

moschino rihanna

Rihanna in Moschino bomber jacket


moschino belt logo leather hightop sneakers

Belt logo leather high-top sneakers




moschino appliqued quilted shell backpack

Moschino appliqued quilted shell backpack


moschino tshirt

Interview with Diana Horsfall: Fashion blogger and Creative Director of IFBK

Hi Diana, thank you for taking the time out to take this interview. Please tell us a little about yourself and what you do!

My name is Diana Horsfall , a style blogger , creative director and founder of IFBK from Kazakhstan. Currently live in Virginia. Love to travel, meet new people and love everything about Germany.

How did you get into fashion?

I always had interest to be a designer one day, but never had time to learn. My friends always said that I have a good taste and style. After moving from Germany to South Korea. I got inspired by people, and started my blog, later from hobby it grow to my daily job. I and my team create IFBK in Seoul, we still trying to run it, but it is quite hard because half of our team in US and another half in Korea. You can find more about us here

Do you have a weekly routine or schedule for writing your articles and photographing yourself?

Yes, I do. Because my blog is my job now. On the weekend, I and my husband plan my shootings for whole week. We do about 4-5 different outfits. Then I start to publish my articles from Monday till Friday. On the weekend, I’m free from blogging and social media. Relaxing days 😉

queen horsfall 2A lot of readers must be wondering – what camera do you use to capture your unique styles out on the streets?

Yes, some do. I use Canon Rebel t4i. And use different lenses for different situations: Canon 50 mm 1/7, 50 mm 1/4, 100 mm 2/8.

Do you have any upcoming announcements for your blog, or perhaps new pieces in your shop?

Not really, maybe that I’m planning to collaborate with Victoria’s Secret. This is quite exciting!

Where do you get the inspiration for your outfits from? – are there any other bloggers or fashion idols that you follow?

I spent about couple hours by the mirror by playing around with my clothes and then it comes something that I like and I will wear and shoot. When I was living in Korea, I got a lot of inspiration from Korean Street Style, but in America is quite hard to be inspired. Most of american bloggers just wear big brands and famous designers. In my opinion, it gets boring.
queen horsfall 16

Would you describe your style as (urban, classy, casual..)?

Feminine, Chic and Classy.

What would your advice be for people aspiring to make it in the fashion industry?

Follow your dreams. Never be scared to try.

Do you have a favourite item of clothing or accessory?

I think sunglasses and shoes!

queen horsfall 3

queen horsfall 10

Are there any plans to attend fashion events this year?

Yeah, I thought before that will go to NYFW (since I got some invitations), but now I decided to fly to Seoul and attend to Seoul Fashion Week. Really miss Korea.


Hope you enjoyed this quick interview with Diana as much as I did guys! Make sure to check her out on her social media to keep up to date with her latest trends! Go over to IFBK for more on the fashion community that is booming in Seoul right now!
 queen horsfall 5

“Although I am a typical loner in my daily life, my awareness of belonging to the invisible community of those who strive for truth, beauty, and justice has prevented me from feelings of isolation.”

—Albert Einstein 

Four week challenge

In preparation for my trip to Russia at the start of March, I have decided to undertake a personal challenge. The goal is to gain 1kg each week – 4kg in total over the course of the next 4 weeks. Not sure how hard that will be as I have never tried this before, but we’ll see how it goes!

Day one is almost over – for lunch I made sirloin steak with spaghetti, spring onions, tomatoes and garlic bread. I am about to start cooking dinner now, which will be more oriental based – Noodles, chicken breast, stir fry veg pack.


day 1 cooking

day 1 food


It appears that I currently weigh in at 62.9kg. Hopefully I can reach around 64kg by the end of next week!


day 1 weight


My Spotify Playlist

I have just finished compiling a quick list of some of my favourite songs, feel free to give it a listen! It ranges from Kpop, to American alternative rock to R&B so no matter what your taste, I hope that you’ll find something that you will enjoy 🙂

I will be adding to the list as frequently as I possibly can – hopefully daily, so jeep a lookout for new tracks!

If there are any songs you would like to recommend, please mention them in the comments section below and I’ll have a look!


Inspired by T.O.P

joined look 2


Look inspired by Big Bang’s T.O.P.

Trousers: Zara

Glasses: Zara

Jacket: Monkey & Noose

Scarf: Hugo Boss

Shirt: Moss Bros

Sweater: Burton

Interviews with bloggers to come! (and an insight into LOOKBOOK)

I have arranged to interview a few prolific bloggers for you as well as newcomers to the fashion scene in the coming week from LOOKBOOK, so keep a look out as I will be conducting and posting each interview within the next few days!

For those of you who don’t really know what LOOKBOOK is, it really is “the global community for the fashion-conscious.” It is a great place to meet like-minded people and find inspiration for styles and trends. You can also share your own looks with others and interact with the community through the forums and expand your fanbase through it if you are a blogger or have a good unique style.

I would definitely recommend everyone to check it out at and you can find me at

If there are any specific personalities within the fashion industry that you would like me to interview, let me know in the comments section below!



New Discoveries

Everyone is always on the lookout for new designers and outlets, myself included. In this short piece I will outline two newly discovered street fashion stores, maybe you’ll like them too!

Online shopping is become more and more popular with each day. Why go out to your local shopping district where only a handful of items are on display, when you can stay in the comfort of your own home and pick out anything you desire from a whole collection?



These guys are very unique in what they do. I really haven’t seen anything else like it. Their words: “We live and breathe dark avant-garde and punk rock fashion” describe the brand perfectly. The brand works alongside various Asian designers to bring new ideas to the table of fashion. By scrolling through their lookbook, you will find various intricate designs that feature loosely fitted hoodies with oversized hoods, burnt fedoras and spike studded leather jackets just to name a few.

My first order with Virgin Blak was for some accessories, primarily rings, just to get to know the brand a little and see what their delivery was like. I was not left disappointed – the items arrived at the door on time and all were of good quality. I have placed a second order today for several items such as ripped jeans, hats and tops, all of which I will show you guys when they arrive on my express delivery!

The prices are very reasonable and most definitely competitive. Just keep in mind that delivery prices are now measured in the weight of your items, meaning that if you do live somewhere like Europe, it might get a little more costly.

If you are looking to stand out and your favorite colour is black, you know where to go!

The northern America located online store can be found at




Honestly, I didn’t know about Represent until yesterday, but I have to say, everything about them ticks my boxes. Great presentation of their clothing range, a simplistic yet gripping website design and capturing promotional videos.

The essence of this fashion house is elongated lengths as well as tapered denim which are beautifully crafted. Although the range of clothing is limited in comparison to many other outlets, every piece attracts; it doesn’t make you feel like something is unnecessary or unwanted. Everything has a purpose and it is clear that the whole collection is thought through vigorously.

Represent Clothing wont be to everyone’s liking, but if you like urban street-wear and casual yet attractive designs then you’ve come to the right place. My personal favourite is their Oblivion Long Bomber Jacket – Ivory from the Fury / SS15 collection. #

Prices are reasonable for the quality and uniqueness of each individual item, so I would definitely recommend you guys to take a look.

Check them out at:



My 5 paramountly desired designer jackets

I have decided to compile a list of my 5 favorite designer jackets for you guys to see. This includes both fairly new and older collections.

At number one we have the black and white checkered motorcycle jacket with epaulets from Yves Saint Laurent. This intricate design has been popular with kpop star Taeyeng who can be seen wearing it in the lower left image. The jacket can also be seen worn by G-Dragon in his 2013 MAMA performances.


Taeyang rocking a YSL ivory leather jacket alongside GD.




At number two, yet another item from Yves Saint Laurent, the Teddy Jacket in Red Virgin Wool and Black and Beige Cheetah Printed Cowhide. A very popular bomber jacket amongst various celebrities including Dara, Justin Bieber and Ne-Yo. The jacket can be found here.



NE-YO models the YSL Teddy Jacket.



Now that I have listed two YSL jackets in a row, it’s time for a change. I was watching Tablo’s ‘Tomorrow‘ music video featuring Taeyang a few months ago and spotted him wearing the Givenchy jacket from the F/W 2011 Collection. It features a Rottweiler print design with embroidered borders (the female version of the jacket features panthers), which was a primary inspiration behind the collection by Riccardo Tisci.


Taeyang features in Tablo’s music video for ‘Tomorrow’, wearing a Givenchy jacket from the F/W 2011 Collection


Fourth on the list is Chanel and the Vintage 80’s/90’s Chain Print Bomber Jacket, which it seems is sold in every color imaginable. Rihanna attended the 2012 Coachella Music Festival in a pink edition of the jacket whilst Miley Cyrus could be seen in the vintage black edition.

Trendsetters rocking the Chanel chain print bomber jackets

Trendsetters rocking the Chanel chain print bomber jackets


My fifth and final jacket comes from no other than Versace. This print camouflage jacket…I don’t know why I like it so much, maybe it’s because there’s a massive Versace logo stamped on the back in gold. Either way, this along with a hoodie would allow you to create a perfect street look which I love. The image below features Kwon Jiyong (G-Dragon) completing the look with his Chanel sunglasses and Giyongchy beanie.


gd versace 2


Hope you guys liked this post. Feel free to leave your thoughts in the comments section below. Are there any jackets that you desire?

Page 3 of 4
1 2 3 4